Organic mentions are everywhere
Creators talk up products they like in videos, posts and streams, and nobody pays them for it
Brand mentions are organic
Creators already talk about the products they love
Creators earn nothing
Brands get exposure, but creators get zero
But brands can't find them
The best moments are buried in hours of video spread across platforms
Thousands of hours of content a week
No human can watch it all
Mentions without tags
Products show up on screen without being named, or two hours into a stream
